Jameson

Key Features

• Entrance Experience:
  • Welcome Trolley Stations: Two mobile counters constructed with mild steel frames, steel mesh panels, and PLY tops. Each station measured 1800mm × 600mm × 900mm, featured six crates for storage, and was equipped with castors for mobility. CNC-crafted Jameson branding was prominently displayed on 10mm foam board.
  • Graphic Panels: Eight single-sided prints (1800mm × 1800mm) designed to fit scaffolding screens using bungee cables and clips, enhancing the visual appeal of the entrance.
  • Illuminated 3D Letters: Seven large “JAMESON” letters (900mm high) and six “ZAMBIA” letters (400mm high), each illuminated with Hollywood bulbs to create a striking focal point.
  • Scaffolding Columns: Eight custom straight scaffolding columns (2230mm × 500mm) detailed with neon flex strip lighting and finished with roller paint, adding architectural interest.
• Directional Signage:
  • Freestanding Screens: Five steel mesh screens (600mm × 1000mm × 2000mm) with sturdy base footings and boxed plinth bases featuring uplights for enhanced visibility.
  • CNC-Cut Signs: Mounted 200mm signs provided clear and stylish directional guidance throughout the venue.
• Interactive Photo Moment:
  • Raised Flooring Unit: Measuring 2200mm × 2100mm × 200mm with built-in uplighters to set the stage.
  • Steel Planter Box: A mild steel and mesh planter (500mm × 2100mm × 200mm) designed to hold three pot plants, adding a touch of greenery.
  • Back Wall Display: A PLY-constructed wall with grey-back vinyl graphics and CNC-cut text featuring 500mm high letters.
  • “J” Shaped Selfie Seat: A freestanding seat (3400mm × 2000mm × 700mm) made from mild steel and steel mesh panels with pleather upholstery, illuminated by 25 fluorescent tube lights, creating an engaging photo opportunity.
• Jameson Bars A & B:
  • Custom Bar Counters: Four bars (1500mm × 600mm × 1000mm) with timber frames, PLY wood construction, graphic front panels, and back stain finishes.
  • Bar Front Graphics: Adorned with grey-back vinyl graphics (1200mm × 900mm) for brand consistency.
  • Stainless Steel Jockey Stations: Featuring speed rails and working tops for efficient service.
  • Feature Crate Displays: Six units with stacked crates, PLY wood frames, and roller paint finishes for product showcasing.
  • Bar Back Walls: Structures combining timber frames, PLY backing, mild steel, and steel mesh inserts, equipped with shelves and base plinths.
• Black Barrel Bar and Activation:
  • Bar Setup: Similar to Bars A & B, including custom counters, vinyl graphics, and stainless steel fittings.
  • Feature Displays: Three mild steel frames with fluorescent tube lighting and red DiBond panels.
  • Mobile Tasting Tables: Four tables (1800mm × 750mm × 1000mm) with timber tops, mild steel frames, mesh panels, castors, and side server boxes.
  • Stained Wine Barrels: Two 225L black-stained barrels added for thematic authenticity.
• Food Court Area:
  • Freestanding Screens with Plinths: Double-sided graphic panels mounted on foam board.
  • Mobile Tables: Three units identical to the tasting tables, facilitating food service.
  • Raised Platform Flooring: Four sections finished with roller paint for a cohesive look.
• Sneaker and Merchandising Store:
  • Display Walls: Timber grain walls (1900mm × 3000mm) with spaces for nine retrofitted bottles to display sneakers, enhanced with LED lighting.
  • CNC Logos: Jameson branding elements (200mm) added for brand reinforcement.
  • Steel-Framed Plinths: Custom units (500mm × 500mm × 1000mm) with mesh panels and timber tops.
  • Raised Flooring Sections: Four areas with roller paint finishes to define the space.
• Games Area – Jenga & Checkers:
  • Freestanding Screens: Similar to other areas for visual consistency.
  • Jenga Counter: Timber-topped unit with mild steel construction and mesh panels.
  • Raised Flooring: Provides a dedicated space for interactive games.

Significant Aspects

• Multiple Feature Areas: The project encompassed various interactive zones, including bars, a food court, retail spaces, and game areas, each thoughtfully designed to engage visitors.
• Grand Entrance and Architectural Elements: The use of entrance arches, scaffolding towers, and illuminated signage created a memorable first impression.
• Custom Fabrications: From welcome trolleys and planter boxes to mobile tasting tables and selfie stations, custom-built elements enhanced functionality and aesthetic appeal.
• Dynamic Signage and Lighting: CNC-cut signs, neon flex lighting, and Hollywood bulbs were utilized to reinforce branding and create an inviting atmosphere.
• Interactive Experiences: The photo moment with a life-size illuminated “J” and the games area encouraged visitor participation and social sharing.