Key Features:
- Fabrication & Materials:
- Custom Towers and Plinths: Bespoke towers and plinths were crafted to showcase H&M’s products, providing a strong visual impact.
- AV Integration: Audio-visual elements were incorporated to enhance the overall experience, offering dynamic content and engaging visuals.
- Formica Finish: The structures were finished with Formica, ensuring a durable and refined surface that complemented the brand’s aesthetic.
- Black Acrylic Details: Black acrylic was used to add sleek, modern accents, creating contrast and emphasizing the minimalist design.
- Stages: Custom stages were built to elevate key displays, enhancing visibility and focus on featured products.
- CNC H&M Logo: The H&M logo was precisely cut using CNC technology, ensuring a crisp and professional brand presence.
Challenges Addressed:
- Mall Stall Timing: The project faced the challenge of adhering to strict timing constraints for installation within the mall, requiring meticulous planning and coordination.
- Transport Logistics: Managing transport logistics to the busy V&A Waterfront posed another challenge, which was successfully navigated to ensure timely and efficient delivery of all materials.
