Anglo American

This award-winning project for Anglo American demonstrated a highly customized and detailed booth, combining advanced construction techniques with functional engagement areas. Despite the challenges, the successful execution of the design highlights the team’s expertise in creating impressive, large-scale exhibition booths.

Project Overview

This award-winning project for Anglo American demonstrated a highly customized and detailed booth, combining advanced construction techniques with functional engagement areas. Despite the challenges, the successful execution of the design highlights the team’s expertise in creating impressive, large-scale exhibition booths.
Brand
Location / Region

CTICC (Cape Town International Convention Centre)

Project Description

Fabrication / Materials Used

The Anglo American project is a custom-designed exhibition booth, featuring several complex and tailored elements:

  • Bulkhead and Back Wall:
    • Constructed from MDF, the bulkhead comprises 41 ribs, while the back wall includes 42 double-ribbed sections designed to accommodate an LED screen wall.
  • Storeroom:
    • A lockable storeroom is included, with support bars for rigging. The client is responsible for supplying rigging materials and grey back vinyl.
  • Inner Hub:
    • Built from 48mm MDF with a satin spray finish. The hub includes a basic glass display unit (not lockable), a glass top, and space prepared for full grey back vinyl on the drop. CNC logos and laser-cut text, made from MDF and finished in satin spray, enhance booth branding.
  • Counters and Engagement Areas:
    • The welcome counter, digital counters, and engagement areas are constructed from MDF with a two-tone satin spray finish. These areas feature curved details and multi-tiered designs.
    • Tablet stations and digital engagement areas incorporate AV/fabric banner walls with LED lighting. Custom tables include touch display units. AV equipment, tablets, fabric banners, and graphics are to be supplied by the client.
  • Barrister Counter:
    • Constructed with 30mm MDF ribs and a satin spray finish, the counter includes basic shelving and integrated LED lighting.
  • Other Key Features:
    • The entire design and fabrication were handled by the project team, while the client was responsible for AV equipment and fabric banners.

Significant Aspects of the Project

  • Award-Winning Design: The booth’s design won an award, highlighting its impressive and innovative structure.

Challenges Worth Noting

  • Bulkhead Complexity:
    • The bulkhead’s sheer size required substantial manpower. A single fin took 15 men to carry, and 30 fins were constructed in total.
    • The contours of the land and height complexities added to the challenge, with several fins measuring 5.11 meters tall.

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